Whether we know them, believe them, care about them or not may seem irrelevant to us at times. But honestly, they are relevant all the time. Think about it. Potential clients and customers make important buying decisions every single day and these decisions will eventually determine our corporate success or even worse, our failure. Some studies suggest that such consumer decisions are based on subconscious thoughts surrounding integral core values.
So, what are your corporate core values? What are your company’s fundamental beliefs? What are the guiding principles for your company? What corporate mantra are you trying to establish? These questions need to be answered honestly and once determined, they need to be conveyed succinctly throughout your entire company. Without core values, a company will not last long in today’s business world. Without integral core values, corporate existence may be like a hot potato. Let me explain.
Despite what we might think as business owners (or managers), customers perceive more than we think they do. Customers are smart. They might be fooled for a while, but once they see through any kind of hype, experience failed promises, or purchase shoddy product(s) they will leave, they will quit supporting you, and they will drop you like a hot potato. The best advice for not becoming a hot potato came from a close friend of mine. He said, “John, write down your company’s core values and stick to them. If you make a mistake or stray from them, then find a way to get back on track quickly. If you can do that then you will be successful.” I thank God for friends like him.
The real challenge for business owners and managers is to create their set of corporate core values. This is not a new business practice, it’s always been this way. Despite the challenges of today’s sometimes seemingly untrustworthy business world, it can still be done. Just remember, whatever method you use to create your list of corporate core values is going to take blunt honesty, microscopic-introspection, and some very serious thought. And it should, your corporate survival will depend on it. If your core values are integral, you’ll have staying power in business and you probably won’t become a hot potato. Only time and (I believe) integral core values will tell if your customers drop you or not. Good luck.
https://www.linkedin.com/pulse/gift-freedom-allows-us-give-back-carrying-american-legacy-krotec/ My family history is not unlike those of millions of other Americans. In fact, it’s a common bond that many of us carry in the States, very similar stories of our relatives coming here to make a better life. My grandparents on my father’s side of the family came in the early 1900’s... More »
A lot has changed over the past thirty-five years. That's how long it'd had been since I last visited the Annual Bike Week in Daytona Beach, Florida. Back then, I was a bright-eyed college student out sowing my proverbial wild oats, out to have some serious fun without a care in the world. This year, my visit to Daytona Beach was much different. I was visiting with my business associates and the... More »
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"GreenZone Hero: We’re Not Just Another One of Those (Whatever That Means)" https://www.linkedin.com/pulse/greenzone-hero-were-just-another-one-those-whatever-means-krotec/ We all know that conveying the proper message about our companies is everything to finding success in business. Proper messaging is critical for our survival. GreenZone Hero is finding out that in the military/veteran... More »
http://www.prweb.com/releases/2017/11/prweb14885843.htm Harley-Davidson Becomes a Lifetime Sponsor as a Veteran-Friendly GreenZone Hero GreenZone Hero designates Harley-Davidson Motor Company as one of 50 “Lifetime Sponsors” in the GreenZone Hero Veteran-Friendly Business Association Movement GreenZone Hero - The "Veteran Friendly" Business... More »
http://www.heroesmediagroup.com/heroes-media-group-partners-greenzone-hero-straight-outta-combat-radio/ FOR IMMEDIATE RELEASE November 2, 2017 Media Contact: Adam Bird Phone: 202-656-7859 Email: firstname.lastname@example.org PHOENIX 20171106 — Heroes Media GroupTM announces new partnership with GreenZone Hero. They are joining the HMG Family with their new... More »
TO DONATE, PLEASE COPY AND PASTE THIS URL TO YOUR WEB BROWSER: https://www.gofundme.com/adams-road-to-healing I had the pleasure of meeting Adam Ellerbe this past July at a Wounded Warriors Weekend in Alberta Canada. Adam Ellerbe served 15 years in the United States army, reaching the rank pf Seargeant First Class. In that time he deployed as a Special... More »
"GreenZone Hero makes the case every day that we cannot separate the freedom all Americans enjoy from the dedication and service our Veterans display and the sacrifice the families of those who paid the ultimate price,” says Kris Hager. http://www.prweb.com/releases/2017/07/prweb14479212.htm SARASOTA, FLA. (PRWEB) JULY 03, 2017 As GreenZone Hero enlists industry leaders from various... More »
The Plumbing Place of Sarasota, Florida is a GreenZone Hero member distinguished with 5 of the patented GreenZone Hero Medals. GreenZone Hero awards five unique patented-medals that help Veterans recognize businesses as a Green Zone Hero Member. Each medal has a unique meaning including one for Veteran Special Pricing, Veteran-Owned or Managed businesses, Businesses that Employ Veterans, Businesses... More »
The GreenZone Hero Movement "Veterans and their families need our support and so do the businesses who honor them as well. Enlisting your business as a GreenZone Hero is the right thing to do." — Mark Stough, BNI SW Florida Executive Director. SARASOTA, FLA (PRWEB) MAY 04, 2017 http://www.prweb.com/releases/2017/05/prweb14305061.htm The worlds leading referral... More »
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http://www.prweb.com/releases/2017/04/prweb14206798.htm "Having Combat Veteran and Country Music star Ryan Weaver join our “Veteran-friendly” business community is an honor. His talent is evident and his song “Burn” speaks volumes about courage and sacrifice." —John Krotec, Founder of GreenZone Hero GreenZone Hero recognizes Ryan Weaver of Nashville, Tennessee, as... More »
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Veteran Friendly Veteran Employment Services Join the GreenZone Hero community throughout the United States of Veteran Friendly Veteran Employment Services that are listed in the only Veteran Friendly Online Community. By listing your Veteran Friendly Veteran Employment Services Company and posting your companyâ€™s profile, your business is potentially seen by the more than 21 million veterans,... More »
GreenZone Hero Enlists Veteran-Friendly Behavioral Health Services Group with 12 Locations The collaboration with The Adanta Group helps increase Public Awareness of Suicide Prevention and Intervention for Veterans http://www.prweb.com/releases/2017/01/prweb13972033.htm "I hope we are brave enough to take the steps needed to change societyâ€™s... More »