We believe in America-its ideals, its values, its freedoms. Our primary mission is to recognize businesses & organizations that honor and support veterans, active duty personnel and their families and that appreciate the sacrifices they have made to keep our Country safe and strong. We improve business and create greater brand recognition for our members in the lucrative veteran marketplace. We operate as a team, viewing each other as strategic partners in the same foxhole. We will transform how veteran commerce is generated and what it really means to be "veteran-friendly."